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March 24, 2012

great piece on author/writer jonah lehrer, and his new book on creativity.

Mental Flowers

We have all experience an “aha!” moment, but how often is that moment at work? People with “creative” jobs talk all the time about the struggle to create on a deadline or within parameters (I’m currently procrastinating on another writing assignment by working on this blog post).

Jonah Lehrer explores this idea of working creativity and more in his new book, Imagine: How Creativity Works.

The book explores where innovative thoughts originate and explains how some companies are now working to create environments where they’re more likely to occur.

“Moments of insight are a very-well studied psychological phenomenon with two defining features,” Lehrer tells Fresh Air‘s Dave Davies. “The answer comes out of the blue – when we least expect it. … [And] as soon as the answer arrives we know this is the answer we’ve been looking for. … The answer comes attached with a…

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